This cultural phenomenon, which has been sweeping Japan during the past decade and has started to make serious inroads into American culture and fashion, is now completely covered by the English language version of the seminal publication of this subculture.
Seasonally published in Japan, Gothic and Lolita Bible is a 100+ page magazine which includes fashion tips, photos, sewing patterns, catalog descriptions, decorating ideas, and recipes and has played an instrumental role in both standardizing and defining the Japanese Lolita style.
A quarterly mook (magazine/book hybrid) that’s a combination fashion magazine, culture guide, and art book, the Bible caters to fans of two separate but related fashions: Gothic and — to a greater extent — Lolita.
Volume 1 of the U.S. edition offers content from four volumes of this definitive Japanese mook for the first time in English, along with exciting original content covering the Gothic and Lolita culture in North America. It starts out with a full-fold-out dress pattern, and ends with a manga excerpt. In-between are hundreds of full color photos, articles, fashion tips, illustrations, and creative projects — more than enough to satisfy even the most ardent die-hard fan.
Fruits is a collection of Tokyo street fashion portraits from Japan’s premier street fanzine of the same name. ‘Fruits’ was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends.
The clothing that these teens wear are a mixture of high fashion – Vivienne Westwood is a keen favorite– and homemade ensembles which when combined create a novel, if not hysterical, effect. This extensive collection of portraits represents a unique documentation of the changing face of street fashion throughout the last decade. Colorful, fascinating and funny, this is the first time these cult images have been published outside Japan.